-

iPhone 6S, 6S Plus India launch: Bookings miss target


Pre-bookings of the new iPhones have risen by just 10-15% compared with last year for the previous models, against a bold target of tripling the figures.Pre-bookings of the new iPhones have risen by just 10-15% compared with last year for the previous models, aga... Read More
KOLKATA: Apple's aggressive sales strategy in India may have backfired to some extent as bookings for the iPhone 6S and 6S Plus have fallen short of expectations, said some of the company's trade partners. Against a bold target of tripling pre-bookings for the devices, which will be available in India on October 16, these have risen by just 10-15% compared with last year for the previous models, the partners said. They said buyers expect lower prices online once the phone becomes widely available.

Thanks to lower online prices, Apple's ambitious sales target for the new generation of devices could still eventually be met. Earlier this year, Apple had allowed its distributors to sell at the lowest price to the e-commerce channel, leading to a surge in sales after having followed a conservative line that meant all vendors had to hold their rates at the company-mandated level.

READ ALSO: Official prices of Apple iPhone 6S, 6S Plus are out

Adding to buyers' hesitation on pre-bookings is price. The entry model costs Rs 8,500-9,500 more than last year's launch price, said the executives cited above.

"Almost a couple of thousand potential customers who we had reached out for pre-bookings said they would be in a wait-and-watch mode since they feel prices online would crash two-three weeks after the launch just ahead of Diwali (in November)," said the chief executive officer of a leading consumer electronics chain who didn't want to be named.

Comments

Post a Comment

Popular posts from this blog

Best April Fools' Day 2017 Pranks in the Tech World

-
Image
It's April 1, and everyone knows it's April Fools' Day when no one's going to believe in whatsoever you may scream. But when it comes to some reputed and trusted tech companies, they easily get into people's minds with their 'new and latest offerings'. These, in most cases, would be hoax or joke offerings - those that will never exist, or those that will be available for a very short time just for laughs. Even before April 1, these companies start pushing their stories to goof around with you - with little teasers, such as the Dash Charge  announcement  that OnePlus had teased, before making briefly  available  the Dash Energy drink in select outlets Here are 2017's April Fools' tech pranks - the gimmicks, goofs, and pranks that companies decided to plan on us. Some are funny, some inane, and some lame. 1. Google Google  has always been on the frontier of people, with quirky innovations that usually get people believe it. It has some bizarre-...
Read more

Artesian Joins Hands with Microsoft and Innervate

-
Image
Artesian Solutions, an artificial intelligence-driven relationship intelligence service, has announced a new strategic channel partnership with Microsoft and Innervate Technology Solutions that will help financial service organizations boost their investment in Microsoft Dynamics 365. The Artesian-Microsoft Dynamics 365 integration allows businesses to boost their CRM investment by enhancing mission-critical data with real-time news, people insights, and social media. The integration provides deep and actionable insights to customer-facing teams, thus allowing them to better understand their customers’ needs. And this, in turn, makes certain that they never miss the chance perhaps to strike a conversation or get a high ground in reference to their most big-ticket patrons. Andrew Yates, CEO, Artesian, said , “This partnership between Artesian, Microsoft and Innervate is a fantastic example of leading vendors in B2B software transformation coming together to bring ...
Read more
-
Experience the Front Row in In Current VR technology most commonly uses virtual reality headsets or multi-projected environments, sometimes in combination with physical environments or props, to generate realistic images, sounds and other sensations that simulate a user's physical presence in a virtual or imaginary environment. A person using virtual reality equipment is able to "look around" the artificial world, move around in it, and interact with virtual features or items. The effect is commonly created by VR headsets consisting of a head-mounted display with a small screen in front of the eyes, but can also be created through specially designed rooms with multiple large screens. The Virtual Reality Modelling Language (VRML), first introduced in 1994, was intended for the development of "virtual worlds" without dependency on headsets. The Web3D consortium was subsequently founded in 1997 for the development of industry standards for we...
Read more